Get noticed
A good idea does nothing if nobody sees it. I start with who it's for and what they'll remember.
01 / HI, I'M ANNA
I'm a marketer in Montréal who learns by doing. I've run my own online shop, sold online for years, and I'm doing research on why people trust virtual influencers. Different hats, same question: what makes someone stop scrolling and care?
My favourite part of any project is the gap between “what if we tried this?” and “look what happened.”
A good idea does nothing if nobody sees it. I start with who it's for and what they'll remember.
Clicks are nice. A reply, a question or a sale tells me more.
I'd rather launch a small test than debate it. My own shop taught me that.
Numbers, comments, surprises: I use all of it to make the next move smarter.
Okay… your idea actually worked! 💬
That's the reaction I'm after.
02 / Selected work
03 / Capabilities
I've never stayed in one lane. These are the areas I naturally work across.
Finding the right way to bring a product, idea, or business to people online.
Thinking about what people want to see, share, save, and talk about, not just what looks good on a feed.
Turning an idea into something clear, useful, and worth paying attention to.
Making content easier to find and easier for people to understand.
Using the right message at the right moment to keep people interested, informed, and connected.
Looking beyond assumptions to understand the market, competitors, customers, and opportunities.
Paying attention to what people say, search for, buy, question, and respond to.
Looking at the numbers after something goes live and asking, "So, what does this tell us?"
Finding opportunities, starting conversations, and figuring out where a business can grow next.
I enjoy the practical side of selling online, from testing products and writing listings to watching what customers actually do.
I like testing an idea instead of debating it forever.
Understanding what changes when a product leaves the screen and meets a real customer in a real store.
I've learned a lot from being on the other side of the screen: answering questions, understanding what customers need, and helping turn interest into a sale.
Still building these skills, project by project, test by test.
04 / Insights
Good marketing starts with paying attention. These are the stories on AI, work, consumer behavior, social media, trust, and language that I'm reading and thinking about.
How AI is changing first jobs, and what that means for people starting out.
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The data is more complicated than the headlines, which is why I like to check it.
ReadWhat hiring looks like now, and how to stand out.
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People are waiting longer to buy and becoming more intentional about where their money goes.
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Social commerce, creators, and AI are changing how people discover products before they buy.
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A real-time look at how TikTok turns small cultural moments into products, trends, and shopping behavior.
ReadShoppers are looking for value, but digital tools are becoming part of how they decide what to buy.
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People aren't choosing between online and physical stores anymore — they're moving between both.
ReadWhen influencers aren't real, trust becomes the whole question.
ReadClosest to my own research on virtual influencers and legitimacy.
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Language access shapes who gets to build a career in Montréal.
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Free French courses can open doors to the local job market.
ReadFrançais is becoming a bigger part of working and staying in Québec.
Read05 / Say hello
Open to good conversations