01 / HI, I'M ANNA

I build, test,
research, and
market things.

I'm a marketer in Montréal who learns by doing. I've run my own online shop, sold online for years, and I'm doing research on why people trust virtual influencers. Different hats, same question: what makes someone stop scrolling and care?

My favourite part of any project is the gap between “what if we tried this?” and “look what happened.”

How I work

01

Get noticed

A good idea does nothing if nobody sees it. I start with who it's for and what they'll remember.

02

Get a reaction

Clicks are nice. A reply, a question or a sale tells me more.

03

Try it for real

I'd rather launch a small test than debate it. My own shop taught me that.

04

Keep what worked

Numbers, comments, surprises: I use all of it to make the next move smarter.

Okay… your idea actually worked! 💬

That's the reaction I'm after.

02 / Selected work

A few things
I've worked on.

03 / Capabilities

A mix of marketing, business, and
hands-on experience.

I've never stayed in one lane. These are the areas I naturally work across.

01

Get noticed

02

Understand people

03

Test & sell

Still building these skills, project by project, test by test.

04 / Insights

Curious about the world
as it changes.

Good marketing starts with paying attention. These are the stories on AI, work, consumer behavior, social media, trust, and language that I'm reading and thinking about.

The New York TimesAI & Work

I'm a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking.

How AI is changing first jobs, and what that means for people starting out.

Read
NPRAI & Work

Many recent grads say AI is making it harder to get a job. Economists aren't so sure

The data is more complicated than the headlines, which is why I like to check it.

Read
CNBCAI & Work

How recent grads and college students should be thinking about AI, the CV, and the job market

What hiring looks like now, and how to stand out.

Read
CircanaMarketing & Consumer Trends

Kids Are Back in School. Their Shopping Isn't Done Yet.

People are waiting longer to buy and becoming more intentional about where their money goes.

Read
CircanaMarketing & Consumer Trends

How Advertisers Should Prepare for Holiday 2026: Five Trends and a Media Playbook

Social commerce, creators, and AI are changing how people discover products before they buy.

Read
Vogue BusinessMarketing & Consumer Trends

The Vogue Business TikTok Trend Tracker

A real-time look at how TikTok turns small cultural moments into products, trends, and shopping behavior.

Read
DeloitteMarketing & Consumer Trends

2026 Deloitte Back-to-School Survey

Shoppers are looking for value, but digital tools are becoming part of how they decide what to buy.

Read
ICSCMarketing & Consumer Trends

Back-to-School 2026: How Shoppers Navigate Required Purchases, Cost Pressure and Channel Choice

People aren't choosing between online and physical stores anymore — they're moving between both.

Read
The New York TimesTrust Online

The Fake Influencers Selling Wellness on Your Feed

When influencers aren't real, trust becomes the whole question.

Read
Electronic Markets (Springer)Trust Online

The virtualisation of the influencer economy: Development of a conceptual model

Closest to my own research on virtual influencers and legitimacy.

Read
CBC NewsLanguage & Jobs

Immigrants in Quebec say cancelled French classes are a loss for both them and the province

Language access shapes who gets to build a career in Montréal.

Read
Gouvernement du QuébecLanguage & Jobs

Learn French: free courses for people living in Québec

Free French courses can open doors to the local job market.

Read
Gouvernement du QuébecLanguage & Jobs

Québec immigration plan 2026-2029: new French requirements

Français is becoming a bigger part of working and staying in Québec.

Read

05 / Say hello

Open to good conversations